top of page
star1.png

Brave New World 

bags mockups.png
OBJECTIVE
star1.png

Project executed as a Design intern at the Brave New World Design Team. Design funky and relatable illustrations to be printed on delivery bags for Swiggy. Production costs need to be minimum, therefore they do not required to be in colour and can be screen printed. These designs can showcase famous catchphrases and designed according to them using typography. 

DESCRIPTION

Brave New World is a creative advertisement firm based in Bangalore where I had interned in 2016. This project was executed along with an in-house Designer, Shreya Gupta who advised me in n the design process. The black illustration prints are inspired by famous catchphrases, from Pink Floyd to everyday catchlines and visualised via typographic illustrations and playing with the word "Bag". Other works during the time of the internship include participation in brands like Holiday Inn and Roadster. 

DELIVERABLES

3 Typographic Illustations.

star1.png
Mockup2.png
star2.png
COMING BAG TO LIFE
"Coming back to Life" by Pink Floyd is said to be one of the classic songs in the history of Rock music. This is used as the tagline with an illustration of the ever-so-famous symbol of the prism and the refracted colours of the band
New Doc 2019-07-23 00.43.27_1.jpg
Mockup1.png
star2.png
BAG WITH A BANG!

A very common phrase that we use many times is "Back with a Bang!" which highlights the return of something with a burst of energy. The illustration used is to convey exactly the same but in terms of the delivery bag as the main focus.

New Doc 2019-07-23 00.43.27_2.jpg
Mockup3.png
star2.png
DON'T BE A BAGSTABBER

A font that conveys the meaning behind the phrase in one single unit, the text bleeding towards the edges, "Don't be a backstabber" is used here in a humorous way for the product. 

New Doc 2019-07-23 00.43.27_3.jpg
star2.png
bottom of page