“Big Little Secret” is an upcoming Sexual Wellness company that aims to break the stereotypes and myths associated with sexual health in India through their brand. The brand identity created is focused on the idea of sex metaphorically and comparing the feeling of an orgasm to a Supernova. Supernovas are large colourful cosmic explosions of stars in space. They were once considered to be rare events but later it was discovered they are more common. In a similar fashion, the concept of masturbation and the use of sex toys nowadays is not a taboo anymore and is common among the public.