Big Little Secret
Brand Identity Design
Packaging Design
Big Little Secret is a sexual wellness brand based in Bangalore, India- inspired by supernovas and the universe, drawing a parallel between celestial explosions and the act of self-pleasure—both once thought to be rare, but in reality, common and natural. The brand embraces this perspective to normalize sexual wellness while maintaining a sense of discretion and intrigue. Branding is intentionally indirect, with product names and copywriting rooted in cosmic themes to avoid overt references to sex.
Designed in association with and under the supervision of the Creative team of Fisheye Creative - Saurabh Thakur and Orko Basu.
Objective
Strategy
To develop a brand identity for Big Little Secret, a sexual wellness company in the Indian market, where sex remains a cultural taboo. The brand aims to celebrate and normalize sexual wellness through a discreet yet unconventional approach to branding.
To reinforce the concept of cosmic explosions and their discreetness, the branding is intentionally subtle, using cosmic themes to avoid overt references to sex. Product names and copywriting are inspired by the cosmos, creating an ethereal and poetic tone that allows for a more nuanced conversation around intimacy. Visually, Big Little Secret is built around a dynamic brand logo, with curvy, fluid lines forming an abstract explosion of a supernova.
​
Big Little Secret is about liberation—celebrating intimacy without shame by weaving the mystique of the cosmos into a daring yet elegant brand experience
​
Core Brand Values
Voice Values
Intriguing
Poetic, suggestive, and layered in meaning.
Liberating
Encouraging openness without shame.
Playful
Witty, lighthearted, and inviting exploration
Visual Values
Dynamic
Ever-evolving, fluid, in motion.
Discreet
Subtle, refined, understated.
Ethereal
Dreamlike, cosmic, otherworldly.
Logo Symbolism
Visually, Big Little Secret is built around a dynamic brand logo, with curvy, fluid lines forming an abstract explosion of a supernova. This motif extends across all visual assets, creating a signature aesthetic that is both mysterious and evocative. The design approach balances boldness and subtlety, challenging taboos without being confrontational.
Brand
Language
Big Little Secret’s copy is a playful balance of cheeky and discreet, blending cosmic curiosity with sensual pleasure. Inspired by the vastness of the universe and the "outwardly" feeling of orgasms, the words are smooth, suggestive, and subtly provocative—never explicit, but always evocative. Every tagline, product name, and description is crafted to spark intrigue, making pleasure feel like an intimate yet celestial adventure. Whether it’s a flirtatious wink or a sleek, mysterious whisper, the language invites exploration while keeping things elegantly under wraps.
