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Big Little Secret

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OBJECTIVE
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Project executed as a part of the Fisheye Creative’s Art Direction Team. Build a a dynamic brand identity for a sexual wellness company that hopes to dismiss the taboos associated with masturbation and sex toys in India. The identity may not focus on the title literally and should be designed in a way that welcomes sexual wellness and care for adults. 

DESCRIPTION

“Big Little Secret” is an upcoming Sexual Wellness company that aims to break the stereotypes and myths associated with sexual health in India through their brand. The brand identity created is focused on the idea of sex metaphorically and comparing the feeling of an orgasm to a Supernova. Supernovas are large colourful cosmic explosions of stars in space. They were once considered to be rare events but later it was discovered they are more common. In a similar fashion, the concept of masturbation and the use of sex toys nowadays is not a taboo anymore and is common among the public.

DELIVERABLES

A Brand Identity

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INSPIRATION

Supernova is a powerful, colourful and luminous stellar explosion in space. This grand astronomical event occurs during the last evolutionary stages of a star. They were once considered a rare phenomenon to sight in nature but was later found to be more common in the universe. 

The colours and the dynamic shapes of the brand's logo are inspired by this spectacular event. 

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ITERATIONS
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DYNAMIC NATURE
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LOGO ANIMATION

Art Direction : Anupa Joshy

Motion Graphics : Abdul Rahman

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