top of page

1

Schizophrenia
Myth Buster

view1.png
star1.png

This booklet is one of the many parts of the anti-stigma project, - Redefining Schizophrenia.

“Redefining Schizophrenia” (in collaboration with NIMHANS, Bangalore) aims to birth empathy and spread awareness with people about Schizophrenia. This mental illness is not known by many and yet one tends to stigmatize it easily without understanding what the illness is and the consequences their actions hold against someone who has it. Hence, each part will tackle one of the many issues to bring about better understanding about the illness and a better perspective from a person who suffers from the illness.

DESCRIPTION

Myths about Schizophrenia or mental illness in general, usually arise from media content and one’s cultural backgrounds and beliefs. It's embedded in the nature of a human to accept something that they have watched growing up and are forced to believe through the teachings of society. Hence, this booklet aims to crack each existing myth so as to bring a better understanding of Schizophrenia. Myths about Schizophrenia or mental illness in general, usually arise from media content and one’s cultural backgrounds and beliefs. It's embedded in the nature of a human to accept something that they have watched growing up and are forced to believe through the teachings of society. Hence, this booklet aims to crack each existing myth so as to bring better understanding about Schizophrenia. 

RESEARCH

The Schizophrenia Myth Buster booklet is targeted at the Educated people of India who are in their teens or up. To establish a more prominent connection between the content and the public, it was necessary to tackle the set of myths according to the specified audience. This was achieved in the form of a strategized questionnaire made in coordination with specialized doctors. It consisted of 14 questions to understand the extent of stigma existing in our society, no matter age or gender.

One-on-One Interviews

20 people

Discussions with teachers and students

class of 10th graders

middle & high school teachers 

Online Survey

166 responses

Knowledge

The results were then analyzed and a total of six common myths were derived and used in the booklet. The myths were arranged in the following order  :

Awareness

Empathy

star2.png
view2.png

Myth Construction

1

1.png

Initial Sketches

1.4.png
1.2.png
1.3.png
1.1.png
LOGO STRUCTURE

As the name of the campaign is long, a clear typographic logo with a dynamic element was decided to be the brandmark. As they are both unique entities, they can also stand alone. 

The dynamic element signifies a chaotic but beautiful plumeria flower known to be highly resilient in the harshest weather and soil conditions. Much like people who suffer from Schizophrenia are treated to societal judgements and the chaos they suffer. 

 

But despite this chaos that surrounds them, the flower depicts that they are still human beings who have a heart and are beautiful and deserve equality.

 

Each person experiences different symptoms and different circumstances. Hence, the dynamic flower element is free to change in size and design.

2

2.png

Initial Sketches

2.1.png
2.4.png
2.3.png
2.2.png
3.png

3

Initial Sketches

3.1.png
3.2.png
3.4.png
3.3.png
4.png

4

Initial Sketches

4.1.png
4.2.png
4.3.png
4.4.png
5.png

5

Initial Sketches

5.4.png
5.2.png
5.3.png
5.1.png
6.png

6

Initial Sketches

6.1.png
6.4.png
6.3.png
6.2.png
star1.png
view3.png

Go back

star1.png
bottom of page