Stamped or Stumped

Brand Identity Design

STAMPED OR STUMPED is a satirical gameshow concept that humorously highlights the frustrations of the visa application process for POCs. Inspired by British gameshows like Wheel of Fortune, the project gamifies the absurdities of immigration bureaucracy, where even extensive documentation doesn’t guarantee approval. The show includes three rounds: The Wheel of Bias, Visa or Nah?, and Tick Tock Visa Clock, each reflecting real-world visa struggles. With bold, modern branding, the project uses humor and satire to spark conversation about systemic bias, aiming to shift perceptions and engage audiences in a relatable, thought-provoking way.

Objective

Strategy

Project conceptualisation for the Life Brief as a part of Scotland's Biggest Design Festival - International Assembly 2024. The aim was to take a problem in our lives and reframe it through humour. Contestants were asked to highlight the issue to spark a reaction and change how others perceive it. The project was to be developed within 12 hours.

For the Life Brief at International Assembly 2024, I developed a satirical gameshow concept—STAMPED OR STUMPED—to reframe the visa struggles faced by POCs through humor. The project used bold branding, gamification, and witty storytelling to highlight systemic bias, sparking conversation and shifting perceptions. By blending pop culture references with personal experiences, the strategy aimed to create an engaging and relatable narrative that encourages dialogue on immigration challenges.

Brand
Mission

To shed light on the frustrating visa application process for POCs through humor, satire, and design-driven storytelling. By gamifying the experience, I aimed to spark conversations about systemic bias while engaging audiences in a fun yet thought-provoking way.

Brand
Positioning

STAMPED OR STUMPED sits at the intersection of humor, social commentary, and experiential design. It’s a culturally relevant, design-forward brand that uses gamification to make difficult conversations more accessible.

Brand
Visuals

Typography

A modern, bold typeface that nods to classic gameshows but with a refined, contemporary touch.

Stamped or stumped, quirky visas jinx hopeful travellers worldwide.

Colour Palette

Bright, contrasting colors inspired by retro gameshow aesthetics but modernized for a sleek, digital-friendly look.

Graphics

Playful, dynamic visuals—spinning wheels, visa stamps, and exaggerated bureaucratic symbols.

Wheel of Bias

Based on Spin the Wheel

Spin the wheel and provide the most bizarre set of evidence to prove your worth to enter Europe!

Visa or Nah?

Based on Deal or No Deal

Questions/Tasks based on the country you're visiting to prove why you deserve to go there (ex: Here is an unmarked map of France. Locate the following list of places under 20 seconds - Paris, Toulouse and Marsielle)