through warm temperatures
Print Design
Title Design
through warm temperatures affirms castor oil's legacy as a natural remedy and historic elixir transcending cultural boundaries. The performance invites audiences on a journey of reconnection with nature and the body, weaving vocals and dance from meditative gestures to unfiltered expression towards self-acceptance.
Mele Broomes' choreography and vocals merge with Simone Seales' live cello and electronic soundscapes as performers shift between solos, duos, and collective movement—moving towards warmth and inviting release.
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I designed the title treatment and poster for this Edinburgh Fringe performance to evoke a nostalgic, femme, and inviting aesthetic reflecting the work's intimate exploration of healing.
Objective
Strategy
Create a distinctive title design and poster for "through warm temperatures" a performance for the Edinburgh Fringe 2025. It needs to capture its intimate exploration of healing, ritual, and self-acceptance while establishing a reusable signature graphic for future performances. The design needed to communicate the essence of the work, castor oil as both an everyday remedy and an ancestral elixir—and translate the performance's journey from meditative introspection to unfiltered emotional release into a visual language that feels inviting, nostalgic, and feminine.
Develop a nostalgic, femme aesthetic rooted in 90s styling that balances glossy imagery with texture. The design needed to evoke warmth, connection, and the subtle everyday ritual of castor oil application, abstract and poetic rather than narrative. The visual system reflects the performance's journey from cool blue to warm red, emphasising passion, richness, and arrival.
About
the Artist
Mele Broomes is an award-winning multidisciplinary artist, renowned for her performances that blend dance, sound, and striking poetics. Incorporating vocals and melodies, Mele transforms performance into a hybrid of theatre and live music. Her experimental, layered, and emotive vocals amplify both the emotional and physical dimensions of her storytelling.
Core Brand Values
Voice Values
Inviting
The design welcomes audiences into an intimate space, lowering barriers to a performance about vulnerability and self-acceptance. Warmth radiates through color choices and soft, flowing typography that encourages approach rather than distance.
Femme
Expressed through the fluid, cursive logotype and the sensual imagery of the performer draped in cloud-like fabric. The aesthetic embraces softness, curves, and a gentle strength that mirrors the performance's exploration of the body and voice.
Nostalgic
Rooted in 90s styling, the design evokes a sense of memory and ritual passed down through generations. The reminiscent glow and classic typeface create a timeless quality that honors castor oil's historic legacy while feeling personal and intimate, like revisiting a cherished memory.
Logotype
A flowing, cursive typeface with an ink-blotted, cinematic quality that invokes feeling over literalness. Using Snell Roundhand as the base, I created custom ligatures for the title to enhance the femme, fluid feel—letters connecting and flowing into one another like the performance's continuous movement. The text supports rather than competes with the imagery—simple yet evocative, designed to be inviting while maintaining classical restraint. The logotype functions as a flexible signature that stands out and can adapt across future materials.
The visual identity successfully translated the performance's abstract, poetic nature into an inviting and memorable design system. By balancing nostalgic femininity with contemporary restraint, the work established a distinctive presence within the crowded Edinburgh Fringe environment while remaining true to the performance's themes of ritual, connection, and self-acceptance.
Creative Producer: Rhea Lewis
Cello: Simone Sealis
Dancers in clip: KJ, Kim, Divine (here)
Filmmaker: Daniel Hughes
Photographer: Ruby Phular
