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YogaBar

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Product Photography: Sanket Khuntale

OBJECTIVE
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Project executed as a part of Fisheye Creative’s Art Direction Team. Some of the tasks done are as follows:

Redesign information images of nutritional products for e-commerce websites. Strategize and create a campaign that will offer short bites of stress relief activities for customers during difficult times of COVID-19. Make a Newsletter for the same and making sure it is not only for product advertising. Social media posts. 

DESCRIPTION

Yogabar, a nutrition-led food company is one of Fisheye Creative's many clients. During my time at the company, I was in charge of strategizing and designing various elements for Yogabar with guidance from the Art Direction team. 

DELIVERABLES

1

Product Imagery

2

Newsletter

3

Happiness Project

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1

Product Imagery

Yogabar required a redesign of all their product information imagery for their website and across all e-commerce platforms. They were executed in the same structure across four parts -

  • Whey Protein Bars

  • Breakfast Protein Bars

  • Nuts & Seeds Mix

  • Muesli +

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WHEY PROTEIN BARS
  • Almond Fudge Protein Bars

  • Baked Brownie Protein Bars

  • Cranberries Blast Protein Bars

  • Hazelnuts Protein Bars

  • Assorted Protein Bars

Explore other flavours listed above -

https://www.yogabars.in/collections/whey-protein-bars

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BREAKFAST PROTEIN BARS
  • Assorted Breakfast Bars

  • Apricot Fig Breakfast Bars

  • Almond Coconut Breakfast Bars

  • Apple Cinnamon Breakfast Bars

  • Blueberry Pie Breakfast Bars

Explore other flavours listed above -

https://www.yogabars.in/collections/breakfast-protein-bars-1

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MUESLI +
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  • Dark Chocolate + Cranberries Wholegrain Muesli

  • Almonds + Quinoa Wholegrain Muesli

  • Fruits, Nuts + Seeds Wholegrain Muesli

  • Turmeric + Ginger Wholegrain Muesli

Explore other flavours listed above -

https://www.yogabars.in/collections/muesli-1

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NUTS & SEEDS MIX
  • Hint of Mint Trail Mix

  • Tangy Tomato Trail Mix

  • Pizza Oregano Trail Mix

  • Spicy Masala Trail Mix

Explore other flavours listed above -

https://www.yogabars.in/collections/nuts-and-seed

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TRIALS
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2

Newsletter

As a part of an upcoming campaign project, Yogabar wanted to introduce an newsletter for subscribers to help them during these tiring times of COVID-19. The Newsletter's purpose is to not advertise their products but to introduce their customers to a mundane activity that they can do to distract themselves and enjoy a bit. The Newsletter would cover topics like music, movies, recipes, etc. The following iterations of the newsletter helped to 

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Iterations

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3

Project Joy

The Happiness Project is one of the many initiatives by Yogabar. In this campaign, they sent a special letter to the customers along with their Yogabar product package. The letter would contain a simple task card for the customer. It encourages them to take some time off from these stressful times of COVID19 and pefrom a positive and relaxing activity. Some of the activities are - letter writing, colouring and dancing, etc.

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The projects were designed in association and under the supervision of the Creative team of Fisheye Creative - Saurabh Thakur, Anna Saju and Orko Basu.

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